Reach is thrilled to announce an exciting new partnership with National World, bringing together the two largest regional newspaper publishers in the UK to create an unparalleled advertising opportunity for brands.

With this partnership, National World’s prestigious titles, including The Yorkshire Post, Sheffield Star, and The Scotsman, will join forces with Reach’s iconic regional brands like the Manchester Evening News, Liverpool Echo, and Birmingham Mail in our highly sought-after Big City Package. This collaboration will offer advertisers a single, powerful platform to access audiences across the UK’s key cities and regions.

With National World’s portfolio joining Reach, our regional footprint expands even further across the East Midlands, East of England, North East, South East, Yorkshire, Scotland, and Northern Ireland. The Big City Package will now extend its reach to Lancashire, Tyne & Wear, Hampshire, and Yorkshire, while strengthening coverage in Scotland and Northern Ireland, solidifying Reach as the leader in regional news advertising.

Howard Parker, Reach Agency Sales Director said: “This partnership is a great opportunity for the UK’s two largest regional publishers to collaborate and deliver unique commercial products enabling agencies to reach powerful local audiences at scale. The National World brands perfectly compliment the existing reach titles in the very popular big city package, giving customers a single access point to the UK’s major cities.”

Piers North, Reach Chief Revenue Officer said: “We are very pleased to work with National World on this partnership, bringing their great newsbrands into the fold of our already strong proposition for advertisers. National agencies will now have a one-stop shop to access the audiences of the strongest regional brands in the country via our Big City package – making us the home for advertisers to reach communities.”

Mark Hollinshead, Chief Operating Officer said: “Reach is the market leader in its sector and the addition of National World’s print brands will further enhance the ‘Big City’ package, creating compelling solutions for advertisers.”

This latest agreement follows on from a similar partnership formed in 2022, when DC Thomson announced its titles would be represented by Reach to the agency market.