Award nominations are more than just a pat on the back; they are golden opportunities to enhance your business’s reputation, attract new customers, and boost employee morale.
A bit like the tree falling in the woods scenario, if nobody knows about it – did it even happen?
At Reach, we specialise in turning your award nominations into powerful marketing tools. Here are our tips to help you make the most out of your award nominations.
Announce your nomination loud and clear
The first step in making the most of your award nomination is to announce it far and wide. Use all available channels – social media, email newsletters, press releases, and your website – to let your audience know about this significant achievement.
Tips:
Social media: Create engaging posts with eye-catching graphics. Utilise hashtags related to the award and tag the awarding body.
Email newsletters: Send a dedicated email to your subscribers announcing the nomination.
Press release: Write a compelling press release and distribute it through online PR and media platforms.
Leverage visual content
Visual content is a powerful way to grab attention and make your announcement memorable. At Reach, we can help you create stunning visuals that highlight your award nomination.
Tips:
Infographics: Create an infographic that outlines why you were nominated and what it means for your business.
Videos: Produce a short video featuring key team members discussing the significance of the nomination.
Images: Use high-quality images and graphics in all your promotional materials.
Engage your audience
Engaging your audience can turn a simple announcement into an internet hit. Encourage your followers and customers to share the news and celebrate with you.
Tips:
Contests and giveaways: Organise contests or giveaways related to the nomination to generate buzz.
User-generated content: Encourage your customers to share their experiences with your brand using a specific hashtag.
Polls and surveys: Conduct polls or surveys asking for opinions on why you deserve to win.
Collaborate with industry influencers
Influencers can amplify your message and reach a broader audience. Partner with industry influencers who can vouch for your credibility and spread the word about your nomination.
Tips:
Sponsored posts: Collaborate with influencers for sponsored posts announcing your nomination.
Interviews: Arrange interviews with influencers where they can discuss your achievements.
Guest blogs: Have influencers write guest blogs on your website about the significance of the award.
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Highlight employee contributions
Your employees are an integral part of your success. Highlighting their contributions not only boosts morale but also adds a personal touch to your announcement.
Tips:
Employee spotlights: Feature key employees who contributed to earning the nomination.
Team videos: Create videos showcasing team efforts and behind-the-scenes moments.
Internal newsletters: Announce the nomination internally to keep employees informed and motivated.
Utilise paid advertising
Paid advertising can give your announcement an extra push, ensuring it reaches a larger audience. At Reach, we can help you design effective ad campaigns tailored to your needs.
Tips:
Social media ads: Run targeted ads on platforms like Facebook, LinkedIn, and Instagram.
Google Ads: Use Google Ads to appear in search results related to awards and nominations, or your sector.
Sponsored content: Invest in sponsored content, also known as content marketing, and share on platforms that allow you to target your ideal audience.
Update your marketing material and customer touchpoints
Ensure that all your marketing materials and all customer touchpoints reflect this significant milestone. This includes updating brochures, business cards, email signatures, and more – anywhere it will be seen by current and potential clients.
Tips:
Website badges: Add an award nomination badge to your website’s homepage.
Email signatures: Include a line about the nomination in all employee email signatures.
Brochures and flyers: Update printed materials to include information about the nomination.
Ready to share your award nominations with a targeted, engaged audience?
Let us help you share your good news! We can help you create compelling content, videos, and advertising to help you make the most out of your award nominations, and then make sure you target the perfect audience for your good news.
Award nominations are valuable assets that can significantly boost your brand’s visibility and credibility. By following these tips and partnering with Reach, you can make the most out of every nomination, turning them into powerful marketing tools that drive growth and success for your business.
Ready to take full advantage of your award nominations? Contact Reach today and let us help you spread the good news far and wide! Complete the form below and we will be in touch.
